What we particularly noticed:
Sustainability Remains the Focus
Recyclable packaging, refill solutions, and environmentally friendly materials were the focus of many exhibitors. The trend toward "green beauty" has long been more than just a marketing promise – it is having a lasting impact on product development and brand positioning this year.
Clean & Conscious Beauty
Supply chain transparency, short INCI lists, and functional, minimalist formulations remain on trend. Consumers want cosmetics that are both effective and responsible.
Smart Packaging & Digitization
Packaging is becoming increasingly interactive: QR codes for traceability, digital product information, and NFC technology are creating new opportunities for customer proximity and trust.
Networking and Exchange
The trade fair once again provided our team with an ideal platform for personal discussions, new contacts, and concrete project ideas. Many thanks to everyone who stopped by!
FRIKE was once again the lanyard sponsor of the fair!
We're proud to be a visible part of the industry – and were supported by literally every trade fair visitor.
We're already looking forward to CB 2026!
Tosca Winkler, Head of Marketing
Ronnie Heusser, Sales Manager FRIKE Cosmetic
